Magpie Authors

Primo Toys is a global educational toy brand for parents and educators who want to encourage young girls and boys to explore the digital world they live in.

We're the makers of Cubetto, the coding toy for girls and boys age 3 and up that will teach your child the basics of computer programming through adventure and hands-on play.

Cubetto is the most funded EdTech project in Kickstarter history, raising $1.6 million from the crowd. It has won a Cannes Lion 'Gold'​, and Red Dot Award 'Best of the Best'​ amongst many other awards.

Our invention was showcased at MIT, MoMA and the V&A, and praised as groundbreaking by international publications such as TIME, Forbes, Le Monde, WIRED and more.